Cash In Your Chips to Set Yourself Up In Life
By Kathy Zucker
Everyone has chips. The question is, what are they? And more to the point, how can you play them to achieve maximum impact?
For me, my biggest chip is time. Ever since I began staying home to raise first one and now three children, I have snippets of free time at night after the kids go to bed and during the day while they are in school. My youngest child is in daycare two mornings a week – with consulting work arriving in a classic boom and bust cycle, my child care costs are low enough that I can sustain them through dry spells. The best part about her daycare? I have the option to increase my daughter’s hours when I am staffed on a demanding project.
With this level of uncertainty, why do I continue to work for myself? Because after eight years, I have some degree of predictability, aside from the occasional natural disaster. I now know that work will completely dry up over the summer since New York City and Hoboken are ghost towns at that time. With three kids ages 7, 5 and 1, having my summers free definitely works for me.
So how do I leverage my free time? By scheduling one important meeting a week. It might be a last-minute invitation to attend a NYC book signing with an industry leader, or it could be a business meeting with a major news studio. It could be an opportunity to do social good or enjoy a delicious meal with a friend. Sometimes I bring the kids, other times I appear solo.
Just as I am multitasking in my everyday life, so too am I multitasking in my networking appearances. When I hosted a Bryant Park skating party last week, I invited a fellow Hoboken blogger to come along.
In addition to getting to know someone who people have been telling me for ages that I should meet, I was thrilled to introduce Jennifer to some amazing people who connect bloggers with Fortune 500 companies.
So what chips do you have? Some people are great on Twitter. Others are built for YouTube. And many others work best in person. The holidays are a time for reflection and reconnecting with your roots. Use this time to pay attention to how others interact with you. Do you post great pics that get tons of Facebook likes? Do people always love to talk to you? Figure out what you do best and place yourself in situations where your best angle is on display.
You never know when opportunity is going to strike, but if you play your cards right, you will be ready when it arrives.
Related – Level the Gender Playing Field – READ Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Kathy Zucker, CEO of Metro Moms Network and Managing Editor of Metro Mom Magazine, mother of three young children and New York Life Keep Good Going Shorty Award winner and judge, writes about juggling career and family in an urban setting. She blogs at MomCondoLiving.com, tweets @KathyZucker, posts pics on Instagram, gets down to business at LinkedIn, cracks jokes on Facebook and gets outdoors on Youtube. Email is Kathy@MetroMoms.Net but the fastest way to get in touch is Twitter or Facebook.
Tags: business, career, opportunity, social media