Level the Gender Playing Field – READ Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
By Kathy Zucker
The gender pay gap has been frustrating policy makers for decades. Women are graduating from college at higher rates than ever – at many campuses, women are now in the majority. In their twenties, women outearn their male counterparts. But those gains are quickly erased in their thirties, with women consistently earning 22% to 25% less than men.
With the publication of Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy Social World (JJJRH), Gary Vaynerchuk has found a way to level the playing field. In his first book, Crush It!: Why NOW Is the Time to Cash In on Your Passion, Vaynerchuk detailed how social media can enable anyone willing to work hard to make a living from his or her passion. As long as you are the best in your field, you can leverage social media to become the leading authority. The only catch? Someone less qualified can beat you by working harder.
When I read Crush It, that section made me want to set fire to the book. How the heck am I supposed to work harder than anybody else when I have three little people depending on me for sustenance and school pickup? Not to mention, the dreaded homework help? With JJJRH, Vaynerchuk tells moms and dads exactly how to go about working harder than everyone else.
Vaynerchuk gives you the inside scoop – garnered from his years of experience working in social media marketing with Fortune 500 companies – on all the major social media platforms. More comfortable with photos and video than writing? Head for Instagram and Tumblr. In each chapter, Vaynerchuk gives you the blueprint in exhaustive detail on how to succeed on each social media platform. Who knew I should have been creating animated gifs for Tumblr instead of cross-publishing pictures from Instagram? Vaynerchuk just saved me a lot of time and effort trying to figure out why my jabs were not working.
Oh, and the whole boxing analogy? Makes total sense. While I am not a boxer, I am most certainly a fencer, and the two sports have a lot in common. You cannot, and I repeat, CANNOT, win bouts by making nonstop all-out attacks. Your opponent figures out very quickly what you are doing, watches for it, and takes the appropriate action to protect herself. You have to setup each touch slowly and carefully, with tiny little actions called preparation. It can feel like it takes an eternity to score just once, but that is what you have to do in order to engage your opponent and figure out how your games mesh together. I know that in any given bout, I will be able to use my signature move a very limited number of times, so I husband those actions for the perfect moment.
So for all the parenting bloggers out there agonizing over how to get your message out in between naptime and school pickup, read Jab, Jab, Jab, Right Hook. I promise it will change your life.
More – Getting Social from Hoboken to NYC – Gary Vaynerchuk Book Launch
Kathy Zucker, CEO of Metro Moms Network, mother of three young children and New York Life Keep Good Going Shorty Award winner and judge, writes about juggling career and family in an urban setting. Read her MomCondoLiving blog, follow her on Twitter (@KathyZucker), watch her on Instagram, friend her on Facebook and get moving with Youtube.
Tags: book review, Crush It, Gary Vaynerchuk, Jab Jab Jab Right Hook, marketing, social media