Social Media Pro Tips from Columbia Journalism School

By Kathy Zucker

On May 16th, I spoke about using social media during Hurricane Sandy at the Columbia School of Journalism Social Media One Night Stand, hosted by Prof. Sree Sreenivasan (@sree). Celebrated journalist Betty Ming Liu (@BettyMingLiu) illustrated the speakers – their pics and speech synopses are below.

Flipboard (@Flipboard) – Josh Quittner (@twittner), Editorial Director

  • Beauty of display + pagination = torn pages
  • Create your own magazine.
  • Everyone can be an editor.
  • Reflip pages you like.
  • Use

The Huffington Post (@HuffingtonPost) – Craig Kanalley (@ckanal), Senior Editor

  • Stay up on the next big thing.
  • Wearable tech is the future.
  • Be human.
  • Mobile is important.
  • Get the facts right!

Internet Medialabs (@InternetLabs) – Robert Moore (@MediaLabRat), Founder

  • List creation
  • Relationship management
  • Active relationships – keep track of them
  • Index and analyze Twitter.

Kathy Zucker (@KathyZucker), Hoboken Mom (text of full speech is here)

  • Start conversations.
  • Be a connector.
  • Keep doing things.
  • It’s all a jigsaw puzzle that will fit together eventually.

LinkedIn (@LinkedIn) – Krista Canfield (@KristaCanfield), Senior Manager of Corporate Communications

  • Use LinkedIn mobile app.
  • Add skills to your profile.
  • Add pictures to get traffic.
  • Have at least 50 contacts.
  • Add your university, then check linkedin/college
  • Links:,

The New York Times Lede (@thelede) – Jennifer Preston (@JenniferPreston), First Social Media Editor

Ways to find eyewitnesses for stories

  • Find the first poster on Twitter.
  • Local reporters are rock stars on Twitter.
  • Official sources on Twitter are useful.
  • Facebook friends – Open Graph!
  • Vine offers video curation.
  • Youtube channels.

Spundge (@Spundge) – Craig Silverman (@CraigSilverman), Director of Content

  • Create notebooks.
  • Collect stuff!
  • Drag and drop tweets, images, etc.
  • Track, collaborate and share.
  • Publish to blogs (WordPress, Typepad, Tumblr).

Sree’s (@sree) Top Tips

  • Do things for passion.
  • You’re bigger and better than your title.
  • Have an open mind.
    • Post images! The bigger the images, the better.
    • Your camera is your notebook.
  • Be (semi) obnoxious on social media – don’t be afraid to repeat good content.
  • Doing your Twitter is like doing your kegels – nobody needs to know.
  • Find the social media platform that works for you.
  • Blog like you’ll do it for free for the rest of your life.
  • Social media is hard! People don’t listen to you!
  • Really think about your brand.

Statista (@StatistaCharts) – Hedda v. Schaumann (@heddavsw), Executive Marketing Director

  • Aggregates data
  • Posts charts & infographics

Illustration photos courtesy of Greg Lord (@greglordstudio).

kathyzucker_roundKathy Zucker, CEO of Metro Moms Network, mother of three young children and winner of the New York Life Keep Good Going Shorty Award, writes about juggling career and family in an urban setting. See what Kathy is up to at her Mom Condo Living blog and on Twitter @KathyZucker.

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  1. Excellent aggragation of content here, Kathy! I learned a lot. Thanks.

    • Kathy Zucker

      You are welcome, I learned so much from all the speakers. Who knew the NY Times sources story pics from Twitter by searching for

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