What Not to Wear – Hoboken Red Carpet Edition

Credit: Silfath Pinto

Credit: Silfath Pinto

New Jersey is known as the land of malls, as immortalized in the 1995 flick “Mallrats.” So the Metro Moms knew exactly where to head when we came up emptyhanded for outfits to wear on the red carpet this Monday, April 8th, as we cheer on CEO Kathy Zucker. Kathy is a finalist in the Shorty Awards #KeepGoodGoing category for most inspiring parent in social media, sponsored by New York Life.

Metro Moms Network® CEO Kathy Zucker is being honored for her social media coverage of Hurricane Sandy

The question of the day is, what do we wear on the Times Square red carpet? The Shorty Award dress code calls for “Twitter formal” which we interpreted to mean, “anything but pajamas.” Looking at pics of past attendees reinforced that impression – attire runs the gamut from sweatshirts (David Karp, Tumblr founder) to short dresses (actress Tiffani Thiessen) and business suits (NYC mayor Mike Bloomberg). And then there’s the gear sported by Miss USA.

Miss Teen USA & Miss USA

The Metro Moms Network is sending six team members to the Shorty Awards. When we dug through our wardrobes, we found that, literally, nothing fits. We have been pregnant or breastfeeding for most of the last decade, and our closets can’t keep up with our changing bodies. The jeans and spitup-stained shirts we wear around Hoboken are just not flattering enough to wear on camera.

It was time to hit the mall. Jersey Gardens outlet mall, to be precise.

For those not in the know, The Outlet Collection Jersey Gardens at 651 Kapkowski Road in Elizabeth, NJ houses over 200 stores on two massive levels. Located half an hour from Manhattan, Port Authority buses go there regularly, bringing busloads of European tourists looking to take advantage of the weak dollar. You will find traditional discount family retailers like Marshalls and Carters, along with business attire from Ann Taylor and Brooks Brothers bookended by high-end fashion at Off Saks Fifth Avenue and Nieman Marcus.

The first stop for the Metro Moms? The lower level concierge desk underneath the food court. For $5 (free for out-of-towners and AAA motor club members), you can pick up a thick bound booklet containing coupons to most Jersey Gardens retailers. A typical coupon is 10% off your purchase of $100 or more – it pays to shop with friends since you can pool purchases to qualify for the coupon required minimum purchase.

The team found the perfect Shorty Awards styles and accessories at Ann Taylor and Banana Republic. Mary Vidal, VP of Administration, grabbed a $40 black sheath cocktail dress with a gold shoulder accent that looked nondescript on the hanger but fit like a glove. The only alteration? A $10 hemline adjustment so the dress hits at the perfect above-the-knee length. 60% off sales plus coupon savings were the perfect way to end a fun group outing.


Watch Kathy Zucker and the Metro Moms LIVE on the Shorty Awards red carpet on Monday, April 8 at 7:30 pm ET


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